The best way to sell chargeback automation is to pair it with merchants who truly need the service. This is suggested to be automatically added into contracts / merchant setup for new merchants.

Best practices to sell chargeback alerts

Chargeback alerts are best for higher risk merchants with >.40% chargebacks. At this point, the merchant poses an elevated level of risk and liability. Thus, we recommend reaching out to merchants and informing them that you'll be enrolling them in chargeback alert programs like RDR. Explain the necessity and benefit of reducing their chargeback rate. Also explain the costs associated with this service.

As long as this has been clearly communicated and the merchant had no strong objections, go ahead and enroll them through Disputifier for the chargeback programs that would be a good fit (RDR, Ethoca, etc)

Best practices to sell automated chargeback representment.

Look at merchants that have a low win rate and/or don't fight their chargebacks at all. Inform them of your new service that automatically responds to their chargebacks. If the merchant is wining less than 40% of chargebacks, they will almost certainly see an increase in win rate. This will increase the amount of money the merchant makes. Plus, they never have to waste their time or their team's time answering chargebacks.

Note: please ensure to read about what merchants are applicable and compatible with Disputifier Chargeback Automation services.